Facebook's 2023 Algorithm: How to Boost Views of Your Content Learn how the Facebook algorithm will rank content in 2023 and what it will take for your postings to be viewed on the site. Journalists, the general public, world leaders, and even social media advertisers are all interested in the Facebook algorithm. Whatever your feelings against it, if you want your Facebook marketing efforts to be successful, you just have to work with it. The algorithm that Facebook uses to rank content and sculpt the feeds of its 2.93 billion users is covered in detail here. How does Facebook's algorithm work? A set of guidelines known as the Facebook algorithm is used to rank content on the platform. Every time someone checks Facebook, it decides what they see and the order in which that content appears. This is what Facebook refers to as "personalized ranking." In essence, the Facebook algorithm assesses each post, advertisement, Story, and Reel. For each individual user, it r...